Why do people “like” articles without reading them? They read the title, or see the featured meme, and just give it a like without knowing the full extent of what they have just promoted.
I had one blog post for which I used a cute meme for the featured image and I noticed that it got many more likes than the blog post where I simply posted a link alone without a picture. I think many, on first glance, thought I was only sharing a meme. And therefore liked it.
I was excited that so many had liked the last post, but I didn’t want them to like the cute cartoon, I wanted them to read the blog post! So I decided I’d rather have less interactions that are more meaningful. People don’t mistake it for a meme if the picture on my blog post has no words.
I don’t want my blog post to get shared through the like-osphere and never get actually read!
I fear that that happens a lot. People like and share articles based on the picture or title alone and most don’t read the article itself. This blog post about Bernie Sanders becoming president through a weird loophole talks all about this.
You can chart out a whole network of people who shared that article and only a tiny percentage read it. How many articles suffer the same fate?
Don’t be a shallow sharer. Share less. Read more. Think more. Social Media is shallow enough. Dive deep. Learn more. Then share only what is truly valuable.
Go forth and be epic!